“...I only wish all of my projects went this smooth and were completed this professionally. I’m a big fan of Celerity.” - Britton Harris, Lead Technical Project Manager, CenturyLink

News PPL Center Advertising

February 06


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Celerity is proud to be part of a renaissance in the Lehigh Valley.  Through the efforts of law makers, private and public funding, Downtown Allentown, PA is enjoying an economic boom that is seeing several new businesses crop up in the downtown area.  Many of the Lehigh Valley’s larger businesses have moved downtown and are enjoying the perks of being part of Allentown’s growth.  Perhaps the most exciting part of this rebuilding of Allentown is the PPL Center which is home to The Philadelphia Flyers minor league affiliate, the Lehigh Valley Phantoms.

“It was really intriguing to listen to what many of our colleagues in Lehigh Valley were saying when this project was in its early stages,” says Deron Leight, VP of Celerity.  “When it continued to grow in size, the excitement surrounding it was palpable.  We decided that this new venue would be a means to spread the word about Celerity to the both the businesses and public.  From a marketing standpoint, many of the founding partners and sponsors of the Phantoms represent key market segments that we are targeting, including health care, health insurance providers, utilities and financial institutions which are all industries that rely upon robust and secure telecommunications infrastructure.  We were further intrigued that many of our existing customers were also advertising and buying season ticket plans.  We decided that it would be a great venue to be part of despite not having ventured much into advertising the Celerity brand in the past.” 

“I will say it was true thrill to the LED ribbon display light up with the Celerity logo for the first time.  Celerity uses our season tickets to reward employees, thank our vendors and entertain our customers.  And as a hockey fan, the added bonus is getting to watch some great hockey.”